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InterocitorAfter months of officially staying off the record regarding its next video game console, Microsoft is finally ready to start talking.  The company has announced a press event set for May 21, 2013 at which time it will reveal the new Xbox.  Here's the announcement via Xbox Live's Larry "Major Nelson" Hryb:

On Tuesday May 21st, we’ll mark the beginning of a new generation of games, TV and entertainment. On that day, we’ll be holding a special press event on the Xbox campus and we invite you to join us via the live global stream that will be available on Xbox.com, Xbox LIVE and broadcast on Spike TV if you are in the US or Canada.

On that day, we’ll share our vision for Xbox, and give you a real taste of the future. Then, 19-days later at the Electronic Entertainment Expo (E3) in Los Angeles, we’ll continue the conversation and showcase our full lineup of blockbuster games.    

We are thrilled to pull back the curtain and reveal what we’ve been working on.

That's quite the grandiose announcement.  Microsoft is playing to win on this one.  Note the careful use of language that frames the video game industry as waiting around for the next Xbox to arrive before the next generation officially begins.  All of the major players have used language like this at one point or another, so it's not exactly a surprise, but I always get a kick out of watching for it to appear.  As for the next Xbox itself, there's been all kinds of rumors circulating out there.  Some are credible, others aren't.  I'm waiting for official announcements before I praise or denounce anything, so even though I'm not planning on buying into the Xbox ecosystem, I will be watching the event next month with great interest.  New product reveals are always exciting.