It seems like all kinds of video game journalism companies and websites are folding these days, but something great can come from the ashes. This week on Power Button, Brad Hilderbrand and I are joined by our friends and colleagues from our old Kombo days, Casey Ayers and Sean O'Neill, to discuss their new media venture. The Industry is a digital magazine for iPad, Kindle Fire, and the standard Kindle publishing platform that focuses on key trends and events in the video game industry with several feature length articles. Published twice a month, the magazine is on the verge of releasing its third issue. Join us as we discuss the magazine, the goals that drive it, and how gaming journalism is changing in the face of lower ad revenues and shifting audience trends. We have an hour of discussion for you. Plus you can listen for the special keyword that will earn you a bonus entry in the BioShock Infinite contest. Download this week's episode directly from PTB, listen with the player below, or subscribe via iTunes, toss this RSS feed into your podcast aggregation software of choice, and be sure to catch up on past episodes if you're joining us late. Remember that you can reach us via , you can leave a message on the Power Button hotline by calling (720) 722-2781, and you can even follow us on Twitter at @PressTheButtons and @aubradley84, or for just podcast updates, @ThePowerButton.