Power Button - Episode 90: Publishers Have Attachment Issues
December 10, 2012
Nintendo has bragged about the number of new Wii U consoles sold since the machine launched last month, but have you heard about the attachment rates? Informed sources tell us that people buy an average of one Wii U game when picking up that new console. Just one. Overwhelmingly, that one game is either Nintendo's own New Super Mario Bros. U or Ubisoft's ZombiU. If you're a third-party developer, that news isn't filling you with holiday joy. On this episode of the Power Button podcast, Brad Hilderbrand and I discuss what that underwhelming attachment rate could mean to the future of third-party Wii U products and posit how new consoles from Microsoft and Sony could impact the Wii U's projected sales and successes. Join us for some speculation and hypothesizing. Download this week's episode directly from PTB, listen with the player below, or subscribe via iTunes, toss this RSS feed into your podcast aggregation software of choice, and be sure to catch up on past episodes if you're joining us late. Remember that you can reach all three of us via , you can leave a message on the Power Button hotline by calling (720) 722-2781, and you can even follow all of us on Twitter at @PressTheButtons, @aubradley84, and @JoeyDavidson or for just podcast updates, @ThePowerButton. Next time: As 2012 starts to wind down, we indulge in the annual tradition of discussing the best games that the year had to offer. Call the hotline and tell us which game you think deserves to be our top pick of the year!