Sony is sweetening the PlayStation Rewards pot again with an early demo of the upcoming PlayStation Move Heroes for the PlayStation 3 starring popular characters Ratchet, Clank, Jak, Daxter, Sly Cooper, and Bentley. It's a nice treat provided one has the PlayStation Move accessory which, alas, I do not, so the reward rings a little hollow for me. In a way though, it's actually brilliant marketing on Sony's part. It only makes sense to target proven PS3 fans with early access to a demo that requires an expensive accessory that most people probably do not own yet. I'm not compelled to run out and buy a Move just to play a demo before the majority of the PlayStation audience can get hold of it, but I can sense weak-willed players with money to burn rushing out to Best Buy as we speak. If this strategy works, I predict that the next early demo will be for a game that is presented exclusively in 3D.