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PlayStation Network Expands Beyond PlayStation

PlayStation NetworkEven people who do not own a Sony PlayStation 3 or PlayStation Portable will soon feel the hand of the PlayStation Network as Sony has announced plans to expand the service beyond the PlayStation family.  Soon those of you who own Internet-capable Bravia televisions and Blu-ray players as well as VAIO and Windows PCs will be able to connect to and purchase from the video section of the PlayStation Store.  1UP reports:

[T]he expansion starts next month with the availability of the PSN video store on these other devices, and Hirai explained they are constructing a mechanism to create a single user ID across the entire network (if you have a PSN account, it's good to go on any other applicable Sony device, and if you create one on another device, it'll work on PSN). And finally, Hirai also announced the formation of a new Sony division -- called Sony Network Entertainment, Inc. -- to drive this expansion of the PSN service into a Sony-wide network.

Funny how once upon a time the company preached that the only way to buy into the awesomeness that is the PlayStation Store was to get a PS3.  Now gaming consoles are no longer required as long as you have the right TV or other media device.  Do you suppose that technology has marched on, or does the company believe that the digital content delivery future cannot be limited merely to PS-branded devices?