Back in November on the Kombo Breaker podcast, we spoke to John Davison about the impending relaunch of GamePro magazine, a publication that may as well have had "Is that still a thing?" as its place in the public consciousness. After running for years without a cohesive identity, the GamePro brand seems to have finally chosen a single focus and direction. Kevin Gifford has some thoughts on on the relaunch over at GameSetWatch.
That's a huge difference from the old GamePro, which in my mind (and in my experience, working there in 2002-03) had been about being some kind of all-seeing authority that covered everything equally expertly, sort of like Life and Look and the other general-interest magazines of the mid-20th century.
This, despite the fact that the Internet had long shattered any illusion that the editors of GamePro were anything besides human, like anyone else -- a group of hardcore gamers who just happened to be better than average at keeping deadlines and schmoozing game-pub PR. In making GamePro about people (either involving industry folks, or in the way it makes previews/reviews about the writer as much as about the game), Davison has truly put a human face on the brand that wasn't there before and had never been.
It sounds like GamePro is back on track at last. It was one of the three gaming magazines I read on a regular basis when I was growing up, and even though I left it behind long ago, I'm glad to see that it's still alive and starting to kick again.