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Adidas Originals Forget about your Classic Controller Pros and tournament fightsticks.  Adidas - yes, the athletic gear manufacturer - has announced a new shoe that doubles as a video game controller.  Was anyone clamoring for this?  The Consumerist has the details on this product that seems to be a waste of everyone's time, money, and energy.

[Each shoe will come] printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller.

Here's a fun idea for you, Adidas.  You make shoes, right?  So make shoes!  We don't need augmented reality games that require holding an overpriced shoe up to a dinky webcam to play little web browser games.  There are better things for all of us to do with our resources.  There's an interesting idea at heart here, but there has to be a better way to use it than this.  I know I'm being especially harsh, but I just can't see the point of this product.