When you're part of a massive business operation such as Sony's PlayStation division, you tend to run a lot of marketing studies and research. You need to know why people buy or do not buy your product, and only expensive studies can bring you that information. Sony Computer Entertainment America's John Koller understands that and has been telling Kotaku all kinds of interesting things learned from such research. For example, did you know that most people buy a PlayStation 3 in order to play PlayStation 3 games? Oh, it's true!
"Now that we're at a point where we're three years into the lifecycle of the PS3," he told us earlier today, "there are so many PS3 disc-based games that are available that we think — and noticed this from our research — that most consumers that are purchasing the PS3 cite PS3 games as a primary [reason]".
"And it's not just like 50 or 60 percent. It's well into the 80 or 90 percentile range who are purchasing it for PS3 [games]. We do know that there are next gen consumers wanting to come over the the PS3. Most of those are consumers who have not utilized their PS2 for a little while and they're ready to jump into the PlayStation 3."
Long story short, this is the official marketing reason that PS2 backwards compatibility remains off the table. If people buy a PS3 to play PS3 games, why trouble and confuse them with PS2 options? Still, this seems like a flawed argument to me. Movie and music playback are other functions offered by the PS3 that are not PS3-gaming-related. Should we remove those from the console as well? What about the console's web browser? Or its PS1 backwards compatibility? Let's see some honesty, Sony. PS2 capabilities had to go as a cost cutting maneuver. It's an understandable decision. Not popular, mind you, but understandable. Attempting to sugar-coat that decision with shiny marketing talk doesn't help or influence anybody.