Video games that exist only to be tie-ins to concurrently released movies have a bad habit of being quickly produced and poorly made. Marvel — home of Iron Man, Wolverine, Spider-Man, and plenty of other popular and profitable characters — is looking to change that, as the company's Executive Vice President of Global Digital Media Group, Ira Rubenstein, has promised that future games based on Marvel films will be better. Joystiq has the quote.
The executive told us that the company wants to still have games tied to the release of movies, but that the characters should still be in their own worlds. He used the recent X-Men Origins: Wolverine game as an example of what the company is looking to do. The M-rated Wolverine game was clearly not based around the PG-13 escapade in theaters.
"We are not doing movie-based games anymore," Rubenstein said following yesterday's announcement of Digital Comics for PSN at Sony's GamesCom press conference. "Actually, wait ... we are not doing crappy movie-based games anymore. You can quote me on that."
Coincidental timing on this announcement for me, as I just started playing the Wolverine game of which Rubenstein speaks this week (not to review; just for fun) and it's much better than I'd expected so far. It actually breaks from the movie's tone, providing the very visceral experience that one would expect of the Wolverine character. If Marvel's future output can hold to the Wolverine example, we may all be in for good times ahead.