As E3 draws near it isn't uncommon for the E3 Expo Media Registration Team to send out informational e-mails about the upcoming event. Today, however, they've outdone themselves with a baffling message. Here, in it's entirety, is the message the team sent today via e-mail:
Any thoughts on that? I consider myself fairly up-to-date on Internet slang and video game industry jargon, but this one is beyond me. IKEA furniture item, maybe? Gourmet novelty ice cream brand, perhaps? Maybe it's this year's secret E3 greeting. So, if you see me at E3 this year, feel free to step up and say ÿØÿà.