UPDATE: Coin-earning opportunities for older registrations are starting to activate, hooray!
Nintendo of America has finally taken the protective covering off of the Club Nintendo loyalty program, opening up a website for North American Nintendo customers to complete surveys and register certain products for a chance to earn points (dubbed "coins") which can be spent on exclusive Nintendo-related products and games not available in stores. Sounds great! Unless, of course, you happen to be a loyal core gamer (such as myself) who has been registering Nintendo products under the previous loyalty program, My Nintendo, which allowed customers to register certain products in exchange for the occasional promotional novelty stylus and the promise of better reward items in the future. At the moment it seems that those older registrations do not carry over for coins to the new Club Nintendo.
Now, I don't expect my older Nintendo GameCube era registrations to be worth anything today in Club Nintendo. However, I have plenty of eligible Wii and DS products registered under the old program that, as of this morning, do not carry over to the new program. Apparently, if you were to go out today as a Nintendo newbie and purchase Super Smash Bros. Brawl, Wario Land: Shake It!, and Super Mario Galaxy, you could register those games for coins. I, on the other hand, woke up this morning to find that my registered purchases of those same games spread out over the past year are worth no coins at all. Where's the loyalty there, Nintendo? I've been registering my purchases for My Nintendo for years as instructed by the company only to learn that those otherwise eligible registrations are now old news for Club Nintendo. Angry Nintendo fans with a history of registrations have been hammering at the company this morning and the anecdotal answers that come back are all over the map, some promising that most older eligible registrations will eventually be worth coins and others stating that those old registrations are void, dead, and worthless. What's the point of a loyalty program that doesn't reward loyalty? I have a feeling that Nintendo is going to hear the full force of the core gamer rage over this issue if there isn't a satisfactory resolution soon. We're finally so close to having nice things.