I try not to make snap judgments based on knee-jerk reactions, but when I see that Nintendo's new character property may be a flowery fellow by the name of Captain Rainbow, I find myself wondering how Nintendo of America could ever launch this character domestically without reworking a few things.
Captain Rainbow is the yo-yo wielding alter-ego of Nick, a geek who likes loud, flower-themed clothing. However, for some reason (it's a mystery to everyone), he's just not as popular with the kiddy set, and his TV show's ratings are in the crapper. So, perhaps to remedy this, he sets out for Mimin Island, a place where tales say that one's wishes come true...
...and, those legends are true. Sort of.
See, as it turns out, it's Captain Rainbow who has to fulfill the wishes of the island residents. Pretty sneaky, huh? So from there, while specifics aren't yet revealed, you and the Captain make it happen by trekking around the island and engaging in Viewtiful Joe-ish 2.5D fighting segments while trying to help the islanders.
Ah, yes, the islanders... remember the Island of Misfit Toys in that old Christmas special? Well, welcome to the Island of Misfit Video Game Characters: Obscure folk from past Nintendo games take up residence here, such as the more humanized Mario (apparently retconned) from the original NES Golf, to Birdo, who's been tossed in jail-- make your own jokes as to why.
Maybe this could work in North America, but it'd be a tough sell based on what little we've seen of the game. Tingle has run into the same sort of discrimination in the past. Then again, Birdo is in the game, and she doesn't choose her roles lightly. The whole "island of misfit game characters" is very intriguing. Maybe all Nintendo has to do it give Captain Rainbow angry eyes for the box art. Ah, there. Problem solved!