Sometimes I think Nintendo tries too hard.  Take the official announcement of the Brain Age 2 bundle package that includes both the game and a Nintendo DS Lite.  This DS features a two-tone color scheme, a combination that Nintendo chooses to discuss like this:

The top half of the new Nintendo DS sports a smooth, glossy Crimson, reminiscent of a dangerous shade of lipstick or a cherry-red sports car. The bottom is a matte black – an Onyx yin that complements the Crimson yang.

"Dangerous shade of lipstick"?  Why, that's a womanly thing!  So this bundle must be for women.  No, hold on, "Cherry-red sports car"! That's a manly object, making this a manly bundle, right?  Wait a minute, perhaps Nintendo intends to convey that the DS can be enjoyed by both women and men.  I suppose that's better than the the alternate version of this press release that focuses on ages instead of genders in which the red color is described as "Kool-Aid tasty" and the black as "mortally inevitable".