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Nintendo Toys With Fans

Boo Nintendo's PR team knows we're all waiting expectantly for actual real news concerning a specific release date for the Nintendo Wii.  Now we're moving beyond the "wait and see" phase of PR encounters to the "I know something you don't know" phase.  That's right; Nintendo has started to tease and taunt us via the time honored practice of issuing a press release.

The fourth quarter of 2006 will herald a new era for Nintendo with the launch of its remarkable new Wii™ home video game system.  But that's not what this news item is about! How could that be, you ask? Perhaps the secret to the launch information for Wii is somehow encoded in the text of this news item. You might want to pore over it for a few hours before staying up all night to debate phraseology and comma placement with your friends online. Or maybe it's all just a scam to get you to read the other games we have launching this fall. One of the two.

Very clever, Nintendo.  They probably realize that anything non-Wii that the company releases this fall will be steamrolled in the press in favor of more Wii coverage.  It's smart to highlight the other games coming out between now and the end of the year before all anyone can talk about is Wii, Wii, and more Wii.