Never judge a book by its cover and never judge a video game console by its name, but... Nintendo has announced that its upcoming Revolution finally has an official name, as in the name you'll find printed on the box when you pick it up from the store later this year or so.  The name?  Wii.  That's not a typo.  They're really calling it the Wii (pronounced as in "we" or "wheeee!").  Nintendo has posted the news along with a zen-like explanation of the name that is supposed to make us feel all squishy inside.

While the code-name "Revolution" expressed our direction, Wii represents the answer.  Wii will break down that wall that separates video game players from everybody else.  Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean?  Wii sounds like "we," which emphasizes this console is for everyone.

Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.  Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play.  And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

So that's Wii. But now Nintendo needs you.  Because, it's really not about you or me.  It's about Wii.  And together, Wii will change everything.

The first thing wii need to change is that name.  Maybe it makes more sense or has more appeal in the original Japanese.  The problem is that without the koanish explanation the name makes no sense (some would argue it makes no sense even with the explanation).  "Revolution" has a powerful connotation behind it.  It represents change and upheaval, something that Nintendo has been aiming for in the marketplace.  "Wii" means nothing to the average person.  Nintendo aims to change that, of course, but still I have to ask... "Wii"?  Nintendo has all kinds of creative talent and the best they could come up with was "Wii"? 

Also, good luck trying to discuss the Wii with anyone without the conversation turning into a "Who's On First" we/why routine.