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Sick And Tired Of Shipping Dates

Preparing Nintendo DS units for shippingConsider for a moment how simple it is to find a new DVD for sale in North America.  Every Tuesday all of the new releases for the week land on store shelves.  Now consider the release of new video games.  Shipping dates can occur on any business day of the week, and even then those dates signify the date that new games leave the publisher, not the day that those games appear on store shelves.  These games reach the retail shelf anywhere from the next day to the next week depending on how far one lives from the publisher's warehouse.  They reach stores in a scattershot fashion where Store A may have the game that shipped on Monday on the shelves by Wednesday morning, but Store B across the street won't have the game in stock until sometime Friday night.  Why does it have to be this way?  This isn't a rhetorical question.  I really want someone to tell me why there isn't an organized "new game day".  Please, someone explain to me why the system works the way that it does.