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Madden Commercial To Make Life Worthwhile

MaddennextgenThere's been a lot of bile tossed at Electronic Arts lately as they continue to buy up the wide world of sports, but you have to credit the company for turning the hype machine up into overdrive.  EA Sports is teasing fans of the Madden series of football games with screenshots of the next-generation iteration of the series.  All this week the company is posting a new shot of the game and on Saturday will debut a one-time-only airing of a commercial for the game.  Tune into ESPN on April 23 at 12:00pm ET if you're interested in such things.  EA says that the commercial will air at some point during the hour which, by an amazing synergistic coincidence, coincides with ESPN's coverage of the 2005 NFL Draft.  What are the odds of that?  Probably one-in-a-monopolymillion.