Rockstar Games formally announced Red Dead Redemption 2 this morning coming in late 2017 for the Sony PlayStation 4 and Microsoft Xbox One, and while that's great news, it's not what I want to discuss today. Instead I want to congratulate Rockstar's social media team on a masterful campaign designed to get the gaming community talking about the game all week long with a series of teases and piecemeal information releases that tell us nearly nothing at all about the game beyond the fact that it exists (cue every gaming website on the planet screaming their CONFIRMED!!! headlines followed by the empty "Developing...").
It all started this past Sunday when Rockstar released an image of their logo against a red background. No title, no text, nothing more. Just the logo. The community kicked into overdrive with firm belief that a Red Dead Redemption sequel was imminent. Proposed titles were kicked around. Estimated release dates were pitched (with some guessing that the game would arrive as early as next month in a burst of armchair marketing and wishing really hard). Timeline placements were considered; would it be a prequel or a sequel? Alternate timeline? Remastering of the previous game? All of this from a red background and a logo.