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BioWare Surprises Call Of Duty Fans With Free Mass Effect

Mass Effect TrilogySpeaking of video game publishers and developers that go the extra mile to do right by fans, our next example of corporate altruism that brings in some positive media attention comes to us from BioWare thanks to a mix-up with the recent release of Call of Duty: Black Ops IIWord on the street is that some PC Black Ops players opened their new purchases to find that the second disc of the set contained not Call of Duty data, but Mass Effect 2.  That's quite the feat/mistake, as neither Call of Duty nor Mass Effect share a publisher or developer.  Sounds like a screw-up down at the disc manufacturing facility.  It's up to Activision to make things right when it comes to Call of Duty, but BioWare is upping the ante with a special offer to those impacted by the issue.

Rumor has it that about a thousand customers who purchased Call of Duty: Black Ops II for PC today were also treated to a surprise copy of Mass Effect 2. If you were one of the affected, chances are you thought it was a mistake, but we prefer to think that it was an omen, and when the universe talks, you should listen.

If the universe thinks that you should be playing Mass Effect right now, who are we to argue? In fact, we want to help! The first fifty fans affected by this phenomenon to send us a picture holding their special disc 2 will receive a code for a FREE PC copy of Mass Effect Trilogy.

That's downright generous of BioWare.  Once again, kudos to the studio for reaching out and giving back to the community despite the fact that they were not responsible for this mistake.  Hopefully more companies realize that the good press that results from these giveaways is more than worth the cost of a few free products.  The companies get that positive press, fans get to enjoy free games, and I get to write uplifting articles like these rather than gripe about the latest publisher that wants to suck money from your pocket with its patent-pending long distance vacuum hose.  Everybody wins!