As the business of video game criticism and journalism continues to evolve, the line between honest representation and underhanded shilling often blurs as supposedly trusted names in reporting give in to the marketing machine for personal gain. On this episode of Power Button, Brad Hilderbrand and I examine just where that line falls and how so-called journalists hop over it so much that they might as well be jumping rope and point out what happens to those who dare call out the problem in a public forum. Then, after a break, the conversation continues as we wonder just when a conflict of interest occurs when game reviewers donate money to a game project on Kickstarter. At what point is the press influencing development and is that appropriate? Join us for an hour of breaking down the big issues. Download this week's episode directly from PTB, listen with the player below, or subscribe via iTunes, and be sure to catch up on past episodes if you're joining us late. Remember that you can reach all three of us via , you can leave a message on the Power Button hotline by calling (720) 722-2781, and you can even follow all of us on Twitter at @PressTheButtons, @aubradley84, and @JoeyDavidson or for just podcast updates, @ThePowerButton.