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Nintendo Drops Wii Price

WiiWith the launch of the new Wii U coming up soon, Nintendo is moving to send its aging Wii console into the next phase of its life: discounted casual gaming machine.  A new Wii bundle is headed to stores at the end of the month in North America that includes Wii Sports and Wii Sports Resort as pack-in titles priced at just $129.99.  That's a $20 decrease from previous bundles that included New Super Mario Bros. Wii or Mario Kart Wii.  Here's a marketing-oriented quote from Nintendo's Scott Moffitt via Polygon:

"Nearly six years after it launched, people are still attracted to the pure, inclusive fun of the Wii console," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "A new suggested retail price and the inclusion of two great games make it an easy choice for families looking for a great value this holiday season."

So if you're one of the few people who has not bought a Wii in the past six years and you're looking to finally see what this Wii Sports thing is all about, this is the deal for you.  Considering that Sony's PlayStation 2 has done quite well in its post-spotlight years, I'd imagine that the Wii has its own profitable retirement years to come.  The core gaming crowd has moved on, sure, but there's still plenty of opportunities to sell to the casual crowd that will not pay $300 for a Wii U, but might be swayed into parting with $130 so long as there are a few games in the box.

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