Suppose you have a new video game to promote. What's the best way to get the attention of the media? You could issue a press release, send out a review copy, or fly a pre-screened group of certain media personalities to a grand resort on some tropical island somewhere where you'll fill them full of liquor & compliments before stuffing their pockets with cash to spend on the local entertainment. What's wrong with this picture? This week on Power Button we asked friend of the show Dan "Shoe" Hsu of Bitmob to join us and discuss the oft-cozy relationship between public relations and the media. We cover when a company crosses the line, cite examples of egregious behavior, explore internal company policies, tell stories about betting on horse racing, and then decide once and for all how far is too far in the news and promotion business. Download this week's episode directly from PTB, listen with the player below, or subscribe via iTunes, and be sure to catch up on past episodes if you're joining us late. Remember that you can reach all three of us via and you can even follow on Twitter at @PressTheButtons or for just podcast updates, @ThePowerButton.