New Club Nintendo Rewards Disappoint

It seems distasteful to complain about free loyalty reward prizes, but... Nintendo of America has announced a few new additions to the Club Nintendo catalog of rewards for being a loyal customer to celebrate the first anniversary of the program, and those of us looking to the Japanese version of Club Nintendo for a hint of what to expect (custom controllers, soundtrack CDs, etc.) will be sorely disappointed with the new bookmarks, folders, and greeting cards featuring artwork of Mario, Bowser, Yoshi, Princess Peach, and the Nintendogs (some of the Mario-related artwork does look new to me though, so I'll give 'em points for that).  I'll continue to hoard my prize coins for a rainy day, but I have the sinking feeling that Club Nintendo has gone just as casual-oriented as most of the the publisher's contemporary titles.