And just like that... just like that!... the spectacle that was the Electronic Entertainment Expo is gone. I'm surprised to hear so many people cheer at E3's demise. There's nothing like a death in the family to bring out the muckraking and bitterness in the mourners. I come here not to speak ill of the dead, however, but to remember some grand times at what in retrospect felt like another dimension; a world where everyone knows that Dodongo hates smoke and that Earth really is full of things. Gaming will go on, of course, but covering gaming news will never be the same. I'm unsure if that is good or bad.
I've been reading and listening to all kinds of anti-E3 sentiment; everything from high costs of attending (from both publisher folks from the booths and journalist buddies picking up the cost of hotels and meals) to the really long lines on the show floor to the general flashy atmosphere of the expo itself. I've even heard some journalists go on about how much they hated covering the show and are glad that it's dead. I don't understand how anyone could hate the event that is responsible for such memories as:
Continue reading "We'll Always Have Los Angeles" »
Sony has a little bit of an image problem. Put aside the whole PlayStation 3 debacle for the moment and consider how much the company has overextended itself in the past decade into all kinds of ancillary industries, such as candy stores and cosmetics. Remember the days of the ubiquitous Walkman? The gadget that changed how we listened to music, circa 1980? Whatever happened to that kind of Sony product? The San Francisco Chronicle has some ideas about where Sony went wrong and how the company can bounce back.
In fact, Sony had grown arrogant about designing
products that anticipated, rather than followed, consumer tastes,
Chubachi said. Some colleagues were appalled when he started a basic
customer-satisfaction push within the ranks.
The original Walkman, which sent on sale in
1979, was long heralded as an innovative product that was ahead of its
time. Many, even within Sony, had predicted the Walkman would never
catch on, warning that consumers wouldn't want to be seen wearing
earphones.
They couldn't have been more wrong. But over
the years, Sony grew complacent about its ability to come up with
cutting-edge products and lost sight of the consumer.
We've been talking a lot about Sony's arrogance ever since the first mind-boggling details about the PS3 appeared at E3 last year, but plenty of people outside of the video game world have been burned by Sony's "do as we say and like it" attitude.
Continue reading "Rebuilding The Sony Brand" »