Well, it certainly took them long enough. Sony has finally decided to bundle UMD movies with DVDs for just a few dollars more than the DVD alone. On the bright side, this is a boon thing for customers who are eager to build their UMD collections for (reasonably) cheap. On the dark side, this could be a sign that UMD sales are starting to drop, as Sony suddenly feels the need to start bundling the two formats together. I love the quote from Sony's executive, too:
"A lot of people have DVD players and also have PSPs, and this way for one price they can get one movie and play it back on both formats," he told Reuters.
I wonder how much of the market research budget that conclusion cost. Sony is just now figuring this out? That people haven't forsaken DVDs in favor of UMDs on a Sony PlayStation Portable? If this is a new realization for them instead of just the usual combination of pandering and profiting then Sony is more out of touch with their customers then we could ever have imagined.
