Miyamoto: "Create new fun."

When Nintendo's Shigeru Miyamoto speaks, people tend to listen.  This time in an interview with Japanese game magazine Famitsu he talks about Nintendo's theme and philosophy for this year, and that theme is "Create new fun."

"Nintendo's theme for 2006 will be 'Create new fun.' 'Spread the fun of games to everyone.' To do this, we must return to the beginning, to recapture the essence that made people who enjoy games even now enjoy them in the first place."

It's always refreshing to hear a creative person like Miyamoto say something like this, and it's this kind of thinking that keeps me coming back to Nintendo products again and again.  I first became involved with Nintendo's video games because they were fun.  I still play them today because they are fun.  Any developer who has lost sight of this objective, who is more concerned with polygons and textures and market share than fun, is a creatively dead developer and, honestly, not a company with which I want to do business.  Shigeru Miyamoto understands this.  Nintendo's corporate philosophy seems to be based around this.  To reiterate: FUN!